Case Study
Date: 2024
Service: Packaging, Shopify Design, Verbal Identity, Visual Identity
Location: Los Angeles
Winx Health
Reframing Women’s Sexual Health
Winx are on a mission to destigmatise women’s sexual health, making it easier, cheaper and less shame-inducing to make the right choice.
We worked to refine their positioning through visual & verbal identity, packaging and a full Shopify redesign, prioritising quick symptom scanning, easy use directions and a big hit of that empowering Winx tone.
Services
PackagingShopify DesignVerbal IdentityVisual Identity
Jamie Norwood, Winx Co-Founder
“With the new packaging design, we actually earned placement on one of the biggest retailers in the country, they loved the design! We collaborated with the buyer on the final hierarchy, so that was really exciting and validating.”
Before
After
The real job here was balancing medical credibility with warmth & emotional resonance, like it was made by real people who care (which of course was).
