Case Study
Date: 2023
Service: Packaging, Positioning, Shopify Design, Verbal Identity, Visual Identity
Location: UK
Churn
Tasty-as-hell-flavored-butter
Strategy told us that Churn’s flavoured butter was too expensive when it was 1 step in a complicated recipe. Retailing at $9.99 it needed to prove its versatility and time saving abilities quickly on shelf to increase velocity.
The solution was to emphasise that Churn isn’t a part of the recipe, Churn IS the recipe.
Services
PackagingPositioningShopify DesignVerbal IdentityVisual Identity
Since relaunch, Churn secured nationwide placement at Wholefoods, Target & Costco; collaborated with Fishwife & Universal Studio’s; and saw increased velocity across retail.
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