Bark & Bitter are on a mission to make Non-Alc feel non-compromise.

Their products had won pretty much every NA award going, but their retail velocity was another story – the best NA products are often comparably priced to their alcoholic counterparts.

We first worked to reposition Bark & Bitter from a functionally led brand into one with a strong sense of emotional resonance, building on the idea that “No Alc doesn’t mean No fun”, challenging customers to “Stay Bitter, or Do Better”. We worked to align consumers expectations of premium priced products through a decorative Art Deco design system and high end print techniques.